For Account-Based Marketing

Enable buyers at every target account
to advance forward in their path to purchase.

ABM content delivery at scale

Seamlessly package up account-specific content, or map existing content to the right account, all without the headache of IT, Web Development or an excessive Marketing Ops workload.

Content consumption by account

Understand the content consumption of accounts and people to determine which accounts are the most sales-ready, and which topics and assets are resonating with them.

Micro-personalization after every ABM click

Personalize content recommendations at every phase of the journey. Where most ABM solutions only personalize the initial content offer, PathFactory builds AI-powered content journeys tailored to each individual, and gets smarter over time.

Trending at your account recommendations

Surface the content that is trending with others at the account, often amongst the same buying committee.

Timothy Noble
Digital Marketing Specialist
TIBCO Software
“Building out an ABM program from scratch was a daunting process. Leveraging PathFactory Content Tracks was key to solving the mammoth challenge of content selection and customization, and ultimately building a scalable and successful program.”
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing