For Demand Generation
Grow pipeline and revenue.
Focus on the leads and channels that convert.
Increase funnel performance
Accelerate the buyer’s journey by allowing leads to self-nurture after every click to content from any channel. Qualify leads based on actual content consumption. Because an educated lead is more likely to make a purchase—a bigger purchase, and a faster one.
Nurture on every channel
Nurture buyers on every channel—not just email—by allowing leads to easily advance their own journeys at their own pace. Transform the website from static content to an always-on nurture engine through micro-personalized recommendations.
Optimize campaigns on the fly
Quickly uncover which assets are top performing, so they can replace bottom performers. Make changes to content, forms, and styling that boost campaign performance quickly and easily.
Understand channel performance
Quickly understand the performance of every channel, based on the content consumption of the audience they bring. Double down on your investment with the vendors who drive the best audiences.