“PathFactory for Sales gives us one centralized engagement data source within Salesforce. Our account teams love the ability to segment this data by a multitude of fields and then save these search filters for easy access.”
Marketing Operations Manager at FireEye
Improve win rates
People and accounts who spend time consuming your content are more likely to buy, buy more, and buy faster. Focus your sales efforts on those fast-moving buyers and accounts.
Get content engagement transparency
Ever been flipped a marketing-sourced lead that “clicked,” but didn’t engage at all? Know exactly how much time your accounts, contacts, and leads spent on all marketing content. Get email alerts and see it all right inside your CRM, then tailor your follow up to the interests of each individual.
Share and track a tailored content journey
When your marketing team builds content journeys tailored to specific personas, accounts, products, or industries, you can share them with a single click and follow your prospect’s journey by tracking down-to-second engagement.