For Marketing Leaders

Remove friction for buyers.
Give them the seamless buying experience they expect.

Remove friction for your buyer

B2B buying is rife with friction. Marketers frustrate buyers when we distribute content on our terms, inconsistently distribute content across channels, and bury important content deep within websites, or worse fail to deliver it at all.

Embrace your B2B buyer's B2C expectations

Deliver the same kind of on-demand experience buyers are used to in their consumer lives with platforms like Netflix & Spotify. With buyers doing 67% of their buying research independently, it’s more important than ever before to micro-personalize the journey for each individual buyer using AI that responds their preferences.

Maximize revenue across the entire customer lifecycle

By prescriptively giving prospects and customers access to all the information they need to buy, you’ll increase funnel performance, boost customer adoption, and create new opportunities for expansion through cross-sell and upsell.

Maureen Robbs
AI Orchestration Lead
Cisco
“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

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