For Marketing Operations
“PathFactory can be used in almost any circumstance where a prospect is delivered marketing content. You can think of the tool as a way to expand your prospect’s exposure to the right content wherever you might be delivering them to a dead-end previously.”
Sr. Manager, Marketing Operations at Sysdig
Real content consumption data
Stop qualifying and segmenting leads based on clicks and form fills. Focus on real minutes and seconds spent consuming content to identify warm leads more accurately.
Give sales clear insight
Show Sales the exact content consumption of every individual, account, and opportunity. Alert them when a person of interest spends meaningful time with your content. Enable them to prioritize their time based on who is truly engaged.
Serve forms based on:
- Time spent on an asset
- Number of assets viewed
- Whether visitor is known or unknown
Use the same form in many places, and choose whether it’s optional or mandatory for leads to fill out. BYOF (Bring Your Own Form) or use ours, your choice.
Build fewer landing pages, and redundant forms. Deploy new content quickly and easily.