For Marketing Operations

Real content consumption data you can pass to marketing automation and CRM.
Or anywhere else you need it.

Real content consumption data

Stop qualifying and segmenting leads based on clicks and form fills. Focus on real minutes and seconds spent consuming content to identify warm leads more accurately.

Give sales clear insight

Show Sales the exact content consumption of every individual, account, and opportunity. Alert them when a person of interest spends meaningful time with your content. Enable them to prioritize their time based on who is truly engaged.

Engagement-based forms

  • Time spent on an asset
  • Number of assets viewed
  • Whether visitor is known or unknown

Use the same form in many places, and choose whether it’s optional or mandatory for leads to fill out. BYOF (Bring Your Own Form) or use ours, your choice.

Save time

Build fewer landing pages, and redundant forms. Deploy new content quickly and easily.

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."
Mervyn Alamgir
Senior Director, Digital Marketing
TIBCO Software

Integrations

We integrate with pretty much everything
in the modern marketing tech stack.

SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing