For Content Marketers

Understand the performance of your content
based on real content consumption data.

Truly understand content performance

Guide your content strategy with a clear view of what content was actually consumed, not just accessed. Understand which content topics & formats drive the most content consumption to inform your editorial planning.

Connect content consumption to revenue

Understand the revenue influence and ROI of every piece of content you produce. Simply connect your CRM to PathFactory, and let Path Analytics do the rest.

Increase content-per-click

According to SiriusDecisions, 70% of content goes unused. Help buyers discover more of your valuable content by delivering a content journey with every click.

Trupanion increased content consumption 9.4X!

Sidney Waterfall
Head of Veterinary Marketing & Development
Trupanion
“The content consumption insights that PathFactory provides allow us to stop spending money on low quality leads, and start using more of our budget where it drives revenue.”
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing