For Content Marketers

Understand the performance of your content
based on real content consumption data.

Truly understand content performance

Guide your content strategy with a clear view of what content was actually consumed, not just accessed. Understand which content topics & formats drive the most content consumption to inform your editorial planning.

Connect content consumption to revenue

Understand the revenue influence and ROI of every piece of content you produce. Simply connect your CRM to PathFactory, and let Path Analytics do the rest.

Increase content-per-click

According to SiriusDecisions, 70% of content goes unused. Help buyers discover more of your valuable content by delivering a content journey with every click.

Rockwell Automation increased content consumption by 160%!

Paula Puess
Global Market Development Manager
Rockwell Automation
“Now, we spend more time promoting and syndicating content to the right buyers than we do putting landing pages together.”
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY

What do you do?

Demand
Generation

Marketing
Operations

Marketing
Leader

Content
Marketing

Website
Owner

Account-Based
Marketing