PathFactory solves B2B marketers’ biggest headaches
"If we understand how people consume content, we can devise our content experience to walk people from the top of the funnel down to that buying decision."

Tanja Boesche, Director of Global Marketing Operations at Epicor Software

National Instruments helped buyers self-educate faster across multiple channels, boosting content engagement by over 1000%
John DeBrincat
Director of Demand Generation
Kareo
“PathFactory has helped Kareo improve lead flow, speed-to-learn and down-funnel conversion by accommodating our prospects’ appetites for more content in the moment.”
Marketers use PathFactory at every stage of the customer lifecycle

Rockwell Automation increased content consumption by 160%

“Now, we spend more time promoting and syndicating content to the right buyers than we do putting landing pages together.”

TIBCO saw a 40% improvement in funnel velocity

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."

Cisco boosted customer adoption by 3.5X

“Combining data with effective tools like PathFactory, we can have more than 100K highly personalized conversations with our customers to guide them on their path to success.”

The marketers have spoken

PATHFACTORY CUSTOMER REVIEWS

"Great tool for continued engagement and robust content analytics"

- Caitlin F.

“Never ever have to fill a form again”

- Ankit S.

“Great company, great people, great product”

- Jonathan L.

ABM SUCCESS STORY

EnterpriseDB increased pipeline value by 24% using PathFactory as part of their ABM model

ABM SUCCESS STORY

Find out how Invoca is personalizing ABM at scale

PathFactory customers in their own words
Customer case studies